Interlectual PropertyGeorge Gaduzo
We all too frequently visit potential clients and give away our ideas regarding what can be done………these ideas are ours, but we can’t stop the client from using them. The lid on the Pandora’ box has been lifted, the idea is out there waiting to be copied. What can we do about that? Avoid giving too much information. We could suggest a fee for the 1st visit, but we all know how that would be received. It’s a dilemma and shows there has been a major shift in how the profession is perceived and what it has to do to win work. Yes, we have had to become salesmen and recognise that domestic clients buy from people they like.